Penguin are beginning to figure out that the trick to business success is to listen to your customers. That is, the end user--that is, the reader. This video is from an internal sales conference. Do watch past the halfway point:
(via Word is Up)
Friday, March 19, 2010
The future of publishing
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cool.
ReplyDeleteI was just annoyed at them taking potshots at Lady Gaga.
ReplyDeleteNicely done! Thanks for posting.
ReplyDeleteThat is very clever. She has a nice voice and at first I got angry but then I was really pleased and smug when she read it back. Very swish idea.
ReplyDeleteIt's English, so I'm guessing there was beer involved in the original idea-making...
ReplyDelete