Using 'lame' as a derogatory term is, to me, as insulting as saying it's 'gay'. Trust me, I'm both. I'm pissed.
Publishers Weekly: mistakes happen, but, hey, it's not difficult to fix a headline on a website. So please do. Oh, and an apology would be nice. And a promise to make sure it doesn't happen again.
Readers: please feel free to let PW know this isn't acceptable: @Publisherswkly. Or leave a comment on the article.
ETA: The author of the article, Cal Reid, has promised to amend the headline. Thanks, Cal, for a swift response.